--- title: QLM-Whitepaper description: In diesem Whitepaper erfahren Sie, welche Leads Sie sich von einer QLM-Kampagne versprechen können, was eine QLM-Kampagne von anderen Media-Kampagnen unterscheidet & wie wir Sie dabei unterstützen können. image: https://aktionen.evernine.de/hubfs/evernine-qlm-mockup-1.jpg --- [![main-logo-3](https://aktionen.evernine.de/hubfs/main-logo-3.svg) ![main-word-logo-3](https://aktionen.evernine.de/hubfs/main-word-logo-3.svg)](https://evernine.de/?hsLang=en) en - [de](https://aktionen.evernine.de/qualified-lead-marketing) - [en](https://aktionen.evernine.de/en/qualified-lead-marketing) Services - [Digital Change](https://www.evernine.de/en/services/digital-change?hsLang=en) - [Brand, Creativity & Webdesign](https://www.evernine.de/en/services/brand-design?hsLang=en) - [Campaigns & Leads](https://www.evernine.de/en/services/campaigns-performance?hsLang=en) - [PR, Content & SEO/GEO](https://www.evernine.de/en/services/pr-content?hsLang=en) - [Localization & Go-to-Market](https://www.evernine.de/en/localization-go-to-market?hsLang=en) - [UX, Websites & Apps](https://www.evernine.de/en/ux-websites-apps-portals?hsLang=en) - [RevOps, AI & Automation](https://www.evernine.de/en/revops-ai-automation?hsLang=en) - [AI-ready Brand Communication](https://www.evernine.de/en/ai-ready-brand-communication?hsLang=en) - [Employer Branding](https://www.evernine.de/en/services/hr-recruiting?hsLang=en) - [Marketing as a Service](https://aktionen.evernine.de/en/marketing-as-a-service?hsLang=en) - [Private Equity Support](https://www.evernine.de/en/private-equity-support?hsLang=en) - [![linkedin](https://aktionen.evernine.de/hubfs/linkedin.svg)](https://www.linkedin.com/company/evernine) - [![facebook](https://aktionen.evernine.de/hubfs/facebook.svg)](https://www.facebook.com/everninegroup) - [![instagram](https://aktionen.evernine.de/hubfs/instagram.svg)](https://www.instagram.com/everninegroup/?hl=de) - [![youtube](https://aktionen.evernine.de/hubfs/youtube.svg)](https://www.youtube.com/channel/UCV168QN8vNDflXQS67Scufg) - [On Demand](https://ondemand.evernine.de/en/) - [References](https://www.evernine.de/en/referenzen?hsLang=en) - [About us](https://www.evernine.de/en/about-us?hsLang=en) - [Career](https://www.evernine.de/en/career?hsLang=en) - [Blog](https://www.evernine.de/en/insights?hsLang=en) - [Contact](https://www.evernine.de/en/contact?hsLang=en) QUALIFIED-LEAD-MARKETING # Qualified leads in just 7 steps ### Download whitepaper now ![240924\_QLM\_engl](https://aktionen.evernine.de/hs-fs/hubfs/240924_QLM_engl.jpg?width=2000&height=1500&name=240924_QLM_engl.jpg) How you as a marketer can get the leads your sales department wants.   Awareness & qualified leads via a digital omnichannel marketing system from a single source. Our whitepaper is aimed at digital-savvy marketers, but also newcomers with divisional responsibility in sales, PR & marketing.  We show you cross-industry best practices & give you tips for a successful start.  You are also welcome to contact us directly at: [qlm@evernine.de](mailto:qlm@evernine.de) ## consult connect create consult connect ## Omnichannel marketing: get started now! ![evernine-qlm-mockup-2](https://aktionen.evernine.de/hs-fs/hubfs/evernine-qlm-mockup-2.jpg?width=545&height=618&name=evernine-qlm-mockup-2.jpg) Digital marketing: Success is increasingly measured by return on investment (ROI) - i.e. the actual outcome!  Marketing departments generally have to deliver **measurable results - often** **these** **are increases in awareness** (e.g. increased website traffic) or qualified leads for sales.  As a marketer, you will no doubt be familiar with these challenges:  - Your measures must deliver measurable KPIs. - Your marketing must deliver a major increase in awareness. - All budgets should be used in a controlled manner right from the start. There is hardly any room for "experiments". - There is a lack of experience in marketing complex topics - Uncertainty in the choice of channel (social media vs. performance marketing etc.).   **This is now a thing of the past! ** With QLM campaigns, we handle all these challenges in one campaign system. Agile - flexible - secure & completely outsourced.   Did you already know? We were awarded the DPOK (German Prize for Online Communication) and the Stevie Award for our campaign approach.  **Rely on QLM and generate demonstrable awareness & leads in a short time! ** ![](https://aktionen.evernine.de/hubfs/slider-section-icon-1.svg) ### Omnichannel marketing With QLM, we play out your campaign across different channels - using social media marketing via LinkedIn, Facebook & Twitter, performance marketing, retargeting & remarketing via Google Ads and native advertising via our partners Outbrain, plista & Taboola. ![omnichannel-marketing](https://aktionen.evernine.de/hs-fs/hubfs/landing-slide-1.jpg?width=470&height=617&name=landing-slide-1.jpg) ![slider-section-icon-2](https://aktionen.evernine.de/hubfs/slider-section-icon-2.svg) ### Account-based marketing Do you have a precise target and want to approach selected companies and ideally acquire them as new customers? Account-based marketing campaigns can also be mapped in our QLM campaign approach with special targeting & geofencing. ![account-based-marketing](https://aktionen.evernine.de/hs-fs/hubfs/landing-slide-2.jpg?width=470&height=617&name=landing-slide-2.jpg) ![slider-section-icon-3](https://aktionen.evernine.de/hubfs/slider-section-icon-3.svg) ### Digital publishing For your QLM campaign, we offer you tried-and-tested, appealing & ad-free publishing hubs on which your content can be placed. Together with you, we select the right magazine & create a landing page for your campaign in joint branding. ![digital-publishing](https://aktionen.evernine.de/hs-fs/hubfs/landing-slide-3.jpg?width=470&height=617&name=landing-slide-3.jpg) > "You want to generate more leads, but you don't have the content, the platform or the know-how? Just get in touch with us. Our team will advise you comprehensively with industry expertise, ensure a fully outsourced campaign, create all the necessary content & assets and provide you with immediate support."  ![landing-author](https://aktionen.evernine.de/hs-fs/hubfs/landing-author.jpg?width=413&height=589&name=landing-author.jpg) ![blockquote](https://aktionen.evernine.de/hubfs/blockquote.svg) Kathrin Drechsler CMO Evernine ## Interested? Forget marketing, sales & PR. We bring all disciplines together in one approach. In this whitepaper you will learn what leads you can expect from a QLM campaign, what distinguishes a QLM campaign from other media campaigns & how we can support you. [** To the Download](https://aktionen.evernine.de/en/qualified-lead-marketing#kontakt-formular) - [![linkedin-1](https://aktionen.evernine.de/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/evernine) - [![facebook](https://aktionen.evernine.de/hubfs/facebook.svg)](https://www.facebook.com/everninegroup) - [![instagram](https://aktionen.evernine.de/hubfs/instagram.svg)](https://www.instagram.com/everninegroup/?hl=de) - [![youtube](https://aktionen.evernine.de/hubfs/youtube.svg)](https://www.youtube.com/channel/UCV168QN8vNDflXQS67Scufg) 0% Our office Evernine GmbH Watzmannstr. 1a 81541 Munich kontakt@evernine.de +49 89 939 0990-00 Services - [Digital Change](https://www.evernine.de/en/services/digital-change?hsLang=en) - [Brand & Design](https://www.evernine.de/en/services/brand-design?hsLang=en) - [Campaigns & Performance](https://www.evernine.de/en/services/campaigns-performance?hsLang=en) - [PR & Content](https://www.evernine.de/en/services/pr-content?hsLang=en) - [Web Development](https://www.evernine.de/en/services/web-dev?hsLang=en) - [Employer Branding](https://www.evernine.de/en/services/hr-recruiting?hsLang=en) - [Events](https://www.evernine.de/en/services/events?hsLang=en) - [CSR Communication](https://www.evernine.de/en/services/csr-communication?hsLang=en) - [Private Equity Support](https://www.evernine.de/en/private-equity-support?hsLang=en) Links - [Contact](https://www.evernine.de/en/contact?hsLang=en) - [Downloads](https://www.evernine.de/en/downloads?hsLang=en) - [Career](https://www.evernine.de/en/career?hsLang=en) - [Press](https://www.evernine.de/en/presse?hsLang=en) - [Newsletter](https://www.evernine.de/en/newsletter?hsLang=en) Legal - [Imprint](https://www.evernine.de/en/imprint?hsLang=en) - [Privacy Policy](https://www.evernine.de/en/privacy-policy?hsLang=en) - [GTC](https://aktionen.evernine.de/hubfs/00_AGBs%20Evernine%20GmbH/2026%20TOC%20Evernine%20version%2009-2026.pdf?hsLang=en) Our awards ![awards-4](https://aktionen.evernine.de/hs-fs/hubfs/awards-4.png?width=617&height=91&name=awards-4.png) - [![linkedin-1](https://aktionen.evernine.de/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/evernine) - [![facebook](https://aktionen.evernine.de/hubfs/facebook.svg)](https://www.facebook.com/everninegroup) - [![instagram](https://aktionen.evernine.de/hubfs/instagram.svg)](https://www.instagram.com/everninegroup/?hl=de) - [![youtube](https://aktionen.evernine.de/hubfs/youtube.svg)](https://www.youtube.com/channel/UCV168QN8vNDflXQS67Scufg) ## consult connect create