--- title: Account-based Marketing description: Erfahren Sie im Factsheet, wie Sie erfolgreiche Account-based Marketing Kampagnen aufsetzen & professionalisieren. image: https://aktionen.evernine.de/hubfs/evernine-abm-factsheet_feature.jpg --- [![main-logo-3](https://aktionen.evernine.de/hubfs/main-logo-3.svg) ![main-word-logo-3](https://aktionen.evernine.de/hubfs/main-word-logo-3.svg)](https://evernine.de/?hsLang=en) en - [de](https://aktionen.evernine.de/account-based-marketing) - [en](https://aktionen.evernine.de/en/account-based-marketing) Services - [Digital Change](https://www.evernine.de/en/services/digital-change?hsLang=en) - [Marketing as a Service](https://aktionen.evernine.de/en/marketing-as-a-service?hsLang=en) - [Brand, Creativity & Webdesign](https://www.evernine.de/en/services/brand-design?hsLang=en) - [Campaigns & Leads](https://www.evernine.de/en/services/campaigns-performance?hsLang=en) - [Account Based Marketing](https://aktionen.evernine.de/en/account-based-marketing) - [PR, Content & SEO/GEO](https://www.evernine.de/en/services/pr-content?hsLang=en) - [Localization & Go-to-Market](https://www.evernine.de/en/localization-go-to-market?hsLang=en) - [UX, Websites & Apps](https://www.evernine.de/en/ux-websites-apps-portals?hsLang=en) - [RevOps, AI & Automation](https://www.evernine.de/en/revops-ai-automation?hsLang=en) - [Employer Branding](https://www.evernine.de/en/services/hr-recruiting?hsLang=en) - [Private Equity Support](https://www.evernine.de/en/private-equity-support?hsLang=en) - [![linkedin](https://aktionen.evernine.de/hubfs/linkedin.svg)](https://www.linkedin.com/company/evernine) - [![facebook](https://aktionen.evernine.de/hubfs/facebook.svg)](https://www.facebook.com/everninegroup) - [![instagram](https://aktionen.evernine.de/hubfs/instagram.svg)](https://www.instagram.com/everninegroup/?hl=de) - [![youtube](https://aktionen.evernine.de/hubfs/youtube.svg)](https://www.youtube.com/channel/UCV168QN8vNDflXQS67Scufg) - [On Demand](https://ondemand.evernine.de/en/) - [References](https://www.evernine.de/en/referenzen?hsLang=en) - [About us](https://www.evernine.de/en/about-us?hsLang=en) - [Career](https://www.evernine.de/en/career?hsLang=en) - [Blog](https://www.evernine.de/en/insights?hsLang=en) - [Contact](https://www.evernine.de/en/contact?hsLang=en) Factsheet "Account-based Marketing" # Your start to successful account-based marketing ### Download ABM factsheet now ![240924\_ABM-Factsheet\_de](https://aktionen.evernine.de/hs-fs/hubfs/240924_ABM-Factsheet_de.jpg?width=2000&height=1500&name=240924_ABM-Factsheet_de.jpg) Find out in the factsheet how to set up & professionalize successful account-based marketing campaigns.  Generate with us the opportunities & leads you really want to reach, especially the decision-makers and influencers from the relevant buying committees. The Evernine approach takes into account both strategy and data marketing know-how depending on the focus. Benefit from best practices from all industries and sectors in Germany.  You can find more information about your start and benchmarks from a wide range of account-based marketing objectives in our factsheet.  You are also welcome to contact us directly at: [abm@evernine.de](mailto:abm@evernine.de) ## consult connect create consult connect ## Do you want to reach specific companies? ![evernine-abm-factsheet\_grafik](https://aktionen.evernine.de/hs-fs/hubfs/evernine-abm-factsheet_grafik.jpg?width=545&height=618&name=evernine-abm-factsheet_grafik.jpg) We are Award Winners: German Prize for Online Communication (DPOK 2020) for the best account-based marketing!  With Evernine's account-based marketing approach, you can address only the companies & target groups you actually want to reach, completely outsourced.  We offer outsourced account-based marketing activities via Hubspot and external platforms, which can also be combined very well with your own activities. We support you in forming buyer groups and defining personas. The objectives can vary: Generating opportunities, MQLs (Marketing Qualified Leads), SQLs (Sales Qualified Leads), or promoting reputation and customer relationships, for example. Once the strategy has been defined, we work with all relevant channels and tactics (including social selling) to ensure your success.  Launch your first account-based marketing campaign with Evernine:  - Fully outsourced on request, e.g. for test & individual campaigns. - For the greatest possible avoidance of digital wastage in B2B & B2C marketing. - ABM based on a sophisticated omnichannel platform world. - Fully agile, inbound & scalable. - GDPR-compliant implementation.   **Attention marketers!**  We also offer the option of supplementing and optimizing your own systems. We are also happy to provide advice and support you in successfully setting up your first ABM campaign.  ![](https://aktionen.evernine.de/hubfs/slider-section-icon-1.svg) ### Define setup & strategy The first step is to set up your organization. You can either map the processes completely in-house with your own marketing department or you can involve a specialized agency. In addition to the experience gained from previous projects and the required knowledge, the agency usually also brings the marketing technology with it. Then define a strategy for how you want to carry out your ABM campaign - at the beginning you should determine how large your target group and targeting should be. ![landing-slide-1](https://aktionen.evernine.de/hs-fs/hubfs/landing-slide-1.jpg?width=470&height=617&name=landing-slide-1.jpg) ![slider-section-icon-2](https://aktionen.evernine.de/hubfs/slider-section-icon-2.svg) ### Define accounts In general, there are many ways to define accounts to be targeted in ABM. For example, companies can be clustered purely according to characteristics such as industry, size, number, persona or phase in the sales funnel. Alternatively, you can also select specific companies that you would like to address with your products or services. Evernine advises you on projects in all ABM areas, strategically 1:1, lite 1:Few, or programmatically 1:Many. ![landing-slide-2](https://aktionen.evernine.de/hs-fs/hubfs/landing-slide-2.jpg?width=470&height=617&name=landing-slide-2.jpg) ![slider-section-icon-3](https://aktionen.evernine.de/hubfs/slider-section-icon-3.svg) ### Carry out the campaign For the technical setup of the campaign, an agency usually relies on landing pages that provide a specific action for lead generation. In order to lead potential leads to the landing page, Evernine uses a setup of publishing platforms and associated social media sites. A wide variety of channels are used for implementation, each with its own targeting options. You sit back, we implement the campaign for you. ![landing-slide-3](https://aktionen.evernine.de/hs-fs/hubfs/landing-slide-3.jpg?width=470&height=617&name=landing-slide-3.jpg) > “Account-based marketing has established itself - and quite rightly so! In our experience, geofencing via LinkedIn and Google Ads is a smart option in the ABM lite sector if you want to address larger corporations in particular. With strategic ABM, excellent preparation for personas, accessibility and the right messaging is a major success factor.” ![landing-author](https://aktionen.evernine.de/hs-fs/hubfs/landing-author.jpg?width=413&height=589&name=landing-author.jpg) ![blockquote](https://aktionen.evernine.de/hubfs/blockquote.svg) Kathrin Drechsler CMO Evernine ## Interested? Read our factsheet to find out how you can successfully reach your desired target group without wastage with account-based marketing campaigns from Evernine. [**To the Download](https://aktionen.evernine.de/en/account-based-marketing#kontakt-formular) - [![linkedin-1](https://aktionen.evernine.de/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/evernine) - [![facebook](https://aktionen.evernine.de/hubfs/facebook.svg)](https://www.facebook.com/everninegroup) - [![instagram](https://aktionen.evernine.de/hubfs/instagram.svg)](https://www.instagram.com/everninegroup/?hl=de) - [![youtube](https://aktionen.evernine.de/hubfs/youtube.svg)](https://www.youtube.com/channel/UCV168QN8vNDflXQS67Scufg) 0% Our office Evernine GmbH Watzmannstr. 1a 81541 Munich kontakt@evernine.de +49 89 939 0990-00 Services - [Digital Change](https://www.evernine.de/en/services/digital-change?hsLang=en) - [Brand & Design](https://www.evernine.de/en/services/brand-design?hsLang=en) - [Campaigns & Performance](https://www.evernine.de/en/services/campaigns-performance?hsLang=en) - [PR & Content](https://www.evernine.de/en/services/pr-content?hsLang=en) - [Web Development](https://www.evernine.de/en/services/web-dev?hsLang=en) - [Employer Branding](https://www.evernine.de/en/services/hr-recruiting?hsLang=en) - [Events](https://www.evernine.de/en/services/events?hsLang=en) - [CSR Communication](https://www.evernine.de/en/services/csr-communication?hsLang=en) - [Private Equity Support](https://www.evernine.de/en/private-equity-support?hsLang=en) Links - [Contact](https://www.evernine.de/en/contact?hsLang=en) - [Downloads](https://www.evernine.de/en/downloads?hsLang=en) - [Career](https://www.evernine.de/en/career?hsLang=en) - [Press](https://www.evernine.de/en/presse?hsLang=en) - [Newsletter](https://www.evernine.de/en/newsletter?hsLang=en) Legal - [Imprint](https://www.evernine.de/en/imprint?hsLang=en) - [Privacy Policy](https://www.evernine.de/en/privacy-policy?hsLang=en) - [GTC](https://aktionen.evernine.de/hubfs/00_AGBs%20Evernine%20GmbH/2026%20TOC%20Evernine%20version%2009-2026.pdf?hsLang=en) Our awards ![awards-4](https://aktionen.evernine.de/hs-fs/hubfs/awards-4.png?width=617&height=91&name=awards-4.png) - [![linkedin-1](https://aktionen.evernine.de/hubfs/linkedin-1.svg)](https://www.linkedin.com/company/evernine) - [![facebook](https://aktionen.evernine.de/hubfs/facebook.svg)](https://www.facebook.com/everninegroup) - [![instagram](https://aktionen.evernine.de/hubfs/instagram.svg)](https://www.instagram.com/everninegroup/?hl=de) - [![youtube](https://aktionen.evernine.de/hubfs/youtube.svg)](https://www.youtube.com/channel/UCV168QN8vNDflXQS67Scufg) ## consult connect create ```json { "@context" : "https://schema.org", "@id" : "https://www.evernine.de/#organization", "@type" : "ProfessionalService", "address" : { "@type" : "PostalAddress", "addressCountry" : "DE", "addressLocality" : "München", "postalCode" : "81541", "streetAddress" : "Watzmannstraße 1a" }, "areaServed" : [ "DE", "AT", "CH" ], "description" : "Communications consultancy and full-service agency based in Munich. Strategy, brand, content, PR, campaigns, web and RevOps from one source for B2B and mid-sized companies in the DACH region.", "email" : "kontakt@evernine.de", "employee" : [ { "@type" : "Person", "jobTitle" : "Managing Director", "name" : "Alexander Roth" }, { "@type" : "Person", "jobTitle" : "Managing Director", "name" : "Alec Chizhik" } ], "image" : "https://www.evernine.de/hubfs/evernine-startseite.jpg", "knowsAbout" : [ "Kommunikationsberatung", "Markenentwicklung", "Corporate Design", "Content-Marketing", "PR", "GEO", "SEO", "Account-based Marketing", "Leadgenerierung", "Marketing-as-a-Service", "RevOps", "Marketing-Automation", "HubSpot", "Employer Branding", "Webentwicklung", "Events" ], "legalName" : "Evernine GmbH", "logo" : "https://www.evernine.de/hubfs/main-logo-3.svg", "name" : "Evernine", "sameAs" : [ "https://www.linkedin.com/company/evernine", "https://www.facebook.com/everninegroup", "https://www.instagram.com/everninegroup/", "https://www.youtube.com/channel/UCV168QN8vNDflXQS67Scufg" ], "telephone" : "+49 89 939099000", "url" : "https://www.evernine.de/", "vatID" : "DE277787473" } ```