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What image do you convey to your applicants?
HR & Communication - a good tandem
Just as society is ageing, the workforce in companies is also getting older. How attractive and future-proof are employer brands for potential candidates? Do 40-year-old applicants still feel addressed by a career page that signals a young, cool start-up image? Do mothers still want to apply if there are no part-time jobs to be found anywhere? Current employer communication is less and less compatible with the needs of a changing applicant market and the life-phase-oriented work expectations of employees.
Does the EPP still fulfil the expectations of employees?
#PURPOSECHECK
DOES THE EMPLOYER BRAND STILL WITH THE EMPLOYEES?
An employer brand is always created from the perception of its stakeholders. If their expectations regarding job prospects or career opportunities are not addressed and communicated via the right touchpoints, any employer promise will fall flat. We diagnose the purpose with regard to the expectations and perceptions of different employment groups.
What topics can be used to reach employees in their life/work environment?
#RETAIN EMPLOYEES
KNOW YOUR EMPLOYEE
Especially in times of high turnover, it is important to retain good talent through personal and employment phase-specific communication along the employee journey. Together, we analyze the expectations and needs of applicants and employees for each employment phase and develop a stable foundation of topics and effective ways to address them.
How do important HR topics get the right attention?
#COMMUNICATION DERIVATIVES
YOUNG TALENTS OR BEST AGERS - WHICH MEASURES WORK FOR WHOM?
Learn which communication measures and tactics can be used to make employee-centric communication work successfully, which key moments along the journey are particularly important and which communication skills are required in day-to-day work.
01
#Workshop: How up-to-date and credible is your employer brand?
In this workshop, we compare the value framework of your employer brand with the expectations of existing and new employees. And develop a modified EVP.
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02
#Workshop: Precise messages along the employee journey
Together, we analyze the needs of applicants and employees for each phase of their career and develop a foundation of topics and effective messages.
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03
#Tools & Services: The toolset you need for your employee communication
We synchronize digital tools with employee-centric communication to reach a heterogeneous workforce in their personal needs.
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04
#Workshop: Synchronizing touchpoints with applicants and employees
In this workshop, we put your employer brand and important cross-team processes to the test.
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Do you need expertise to further strengthen your employee-centric communication? We offer these services for your next-level HR communication!
Silvia Hänig sees herself as a media entrepreneur and communication & employer relations expert. As an experienced strategist, she helps decision-makers and people departments to communicate successfully and appropriately in complex and uncertain situations: For her, communication is the central connecting element for the interplay of transformation, reputation and growth.
To the seminars
As CHRO of Evernine, Charlotte von Braunbehrens is part of the management team of the Evernine Group and takes on important tasks in personnel development, but as a consultant she also accompanies numerous projects with digitization consulting and business development in the areas of publishing, marketing and digital sales. As an expert in HR marketing in particular, von Braunbehrens brings practical knowledge with her, which she will incorporate into future projects at Evernine.
